Archive for: June, 2023

7 Crucial Elements to Building an Effective Personal

Jun 05 2023 Published by admin under Uncategorized

Creating your personal brand is paramount to your entrepreneurial business success. In the old days, one just used a logo without going deeper in how the potential clients relates to you. You have to be more dynamic and strategic in your planning in creating familiarity and trust. Being consistent with high standards is so important. Please read the following article for insights in creating or augmenting your personal brand.

How to Gain More Income,Guest Posting Influence and Impact Through Building a Personal Brand

It used to be that if you had a logo and a website you had a business brand. But today’s consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business.

Today businesses have to look a lot deeper when it comes to creating a personal brand that is in harmony with their business brand.

When you have a strong personal brand, you become a mini-celebrity in your field. With that strong brand comes clout and credibility. People look up to you.

When people think of your industry, you’ll be the first one to come to mind. It also gives your offerings a higher perceived value – suddenly you can charge what you are worth to clients who are happy to pay.

If you want to build a dynamic and effective personal brand that will help grow your business but don’t know where to start, let’s break it down…

7 Key Elements of a Personal Brand that is Infused with Your Business Brand

1) Embracing Consistency

When prospects know what to expect of you it creates a feeling of familiarity and trust. That’s why consistency of everything you do and how you present yourself is so important.

But many business owners go willy-nilly with their brand, not paying attention to colours, fonts, graphics or style of messaging that all makes up a personal and business brand. This can be confusing for your audience. Your brand should be developed with consistency and standards that reflect well on how you want your business to be perceived.

For instance, take colours – one way to be consistent with your business brand on a personal level is to wear similar colours to your visual brand. For many years, Mari Smith wore her signature turquoise blue wherever she went, which was a match to her business brand. She has since changed this strategy, but it was very effective in her brand positioning while she was building her leadership presence.

Dana J. Smithers, one of our long-time clients is another one who fully embraces her brand messaging by consistently wearing only her business brand colours: Black, red and white. (Stay tuned for an upcoming eTip where I interview her on this subject.)

Consistency is king when it comes to branding. Aside from your personal appearance, other things you do also affect your personal brand. For instance, if you say you provide a weekly newsletter, you need to honour that commitment and make sure a newsletter goes out every week. If you post twice a day on Facebook, keep up that frequency.

That kind of consistency will win over the trust of your followers, which will make them more likely to make a purchase when they are in need of your product or services.

2) Forming a Compelling Story

Your story is the single biggest differentiator for your business. Make your story be a part of your personal brand. (Read my story here or a fuller version on a book I’m a co-author of: Entrepreneurial Spirit Sauce.)

Hundreds of people may sell what you have, but you are the only one who is exactly like you.

Your followers yearn to know who you are, how you got to where you are at and why you love what you do. Think of it as your Cinderella rags to riches story. It allows people to see how you came from no-where, learned the lesson, and came out on top.

Connecting to your story gives followers that feel good, heart-to-heart connection with you. Once you craft your story you can add it on your about page, your bio, in presentations, your book, and more!

3) Owning Authenticity

When you share from your heart you inspire and connect with people on a deeper level.

Share the real you. Let them see your values. Talk about what you stand for. Give them a peek behind the scenes so they feel included.

4) Being Visible and Accessible

Out of sight means out of mind. There are many ways you can showcase your personal brand by becoming more visible in front of your target market. Here’s just a few ideas:

- Have a great, professional headshot.
- Post photos of you in action at work.
- Leave your office and go to networking meetings.
- Get featured in the media.
- Be a podcast or telesummit guest.
- Show photos of events you attend and the people you meet on Social Media.
- Hold webinars and Facebook Live Q&A sessions with your followers.
- Follow up and nurture your network through newsletters so you are unforgettable.

5) Creating a Value Proposition

This is such an important brand element but sadly most businesses do not have a clear value proposition statement.

A value proposition is a clear declaration that explains who you serve, how you serve them, and why your solution is better.

A good one is clear, specific and easily understood. When you can articulate this in a compelling way, it’s a powerful client attraction tool.

6) Defining a Focused Ideal Client

Many businesses aren’t clear about their ideal customer. They cast their net too wide when it comes to customers.

Once you clearly identify who is in your tribe, it not only supercharges your marketing messages but also helps you better understand how to present yourself in front of them in order to win them over.

7) Showcasing Your Expertise

Personal branding also means being the best and most knowledgeable at what you do. Don’t just be a follower of other top experts, instead lead the industry with your perspectives, findings and views.

Create studies to publish new results. Develop your own signature system. Craft terms that become the coined phrase for the industry.

The more you differentiate yourself from others in your industry the more you will become the go-to expert people will be drawn to.

Want to Stand Out and Get Noticed?

At eVision Media we understand what it takes to succeed online. We do more than help you look good online through a business brand design; we go to the core of what makes you unique and communicate it with a personal brand that defines you.

Find out more today about our website design, branding, and online marketing services or talk to me about my mentoring options where I’ll help you define your personal brand.

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The Online Brand Experience: Nature and Dimensions

Jun 05 2023 Published by admin under Uncategorized

With the advent of Internet the marketing communications environment has changed profoundly and there is a recognised need of continuous conceptual addition to the existing branding theory. Some authors pronounced the advent of the “experience economy” and the “experience marketing”, while others have taken more extreme postmodern stance and have denied the validity of the traditional branding inferences.

With the advent of Internet the marketing communications environment has changed profoundly and there is a recognised need of continuous conceptual addition to the existing branding theory. Some authors pronounced the advent of the “experience economy” and the “experience marketing”,Guest Posting while others have taken more extreme postmodern stance and have denied the validity of the traditional branding inferences. Encompassing all these perspectives and drawing on the traditional branding concepts from customer- based perspective this paper will concentrate on the construct of the online brand experience (OBE) as a central part of the contemporary branding strategy. In particular, building on the existing ideas, gathering insights from observation of contemporary online branding campaigns and conducting qualitative study among consumers, I am intending to explore the phenomenon of OBE. Central points in a future theoretical framework will be the notion of the brand as experience, the dimensions around which brand experiences are built online and the very technology of OBE process.The central theme of a future research is the challenges faced by companies in their decision-making about branding in online environment. The focal point of the research would be the creation of brand experience as the most important element of the firm’s online branding strategy. The first sub-question evolves around the definition of brand experience; to what extent is the notion of brand identical to experience and are there any grounds to believe that we are entering experience economy? The second sub-question refers to the main dimensions of the online brand experience. The last objective of the paper could be to create a theoretical model of the online brand experience in accordance with the above findings. The paper’s focus on the notion of online brand experience would be based on the view of the brand as “a cluster of functional and emotional values which promise a particular experience” (de Chernatony and Segal-Horn, 2003). The importance of the issue is underscored by the view of the brand not as an identifier, but as an experience (Schmitt, 1999). Since this shift of definition and focus of branding is triggered namely by the incessant technological and communication change, the importance of building a theoretical reference to brands as online experiences is exigent.In view of the new communications environment there is a need of rebranding and moreimportantly rethinking of the traditional branding concepts. A number of authors (Ibeh et al., 2005; Christodoulides and de Chernatony, 2004; Bergstrom, 2000) propose addition to the existing branding theory instead of replacement with the warning that Internet is not just another distribution and communications channel, but rather a branding tool with new unique features. The central in this paper notion of online brand experience is discussed from different perspectives by several authors. Ibeh et al. (2005) describe the “high-impact customer online experience” as “a key source of added value in the interneteconomy”. Going even further, Pine II and Gilmore (1998, 2000) define the experience as the “fourth economic offering” in the “progression of economic value” after commodities, goods and services. Drawing on their ideas, Schmitt (1999) classifies five different types of experiences. For Cova (1996) the consumer is not only a target for, but also “a producer of experiences”. Furthermore, various authors discuss the importance of issues affecting brands online such as interactivity, connectivity, creativity, vividness, customisation, community, relevance, engagement (Cova et al., 2007; Coyle and Thorson, 2001; Christodoulites and De Chernatony, 2004). However, there is a need of systematising the primary dimensions of the OBE as perceived by the consumer. Hence, one of the primary tasks of the future paper is to reveal the most important dimensions around which brand equity is built online. The notion of online brand experience will be reviewed from the following perspectives: traditional branding theory from customer-based perspective (Keller,1993; Aaker, 1996), experiential marketing (Pine and Gilmore, 1998, 2000), and postmodern marketing (Brown, 1993; Firat and Venkatesh, 1993). The rationale behind this decision is the need of theoretical anchor in the research (traditional line), the focus on the experience (experiential perspective) and the need of an updated view of the contemporary consumer behaviour (postmodern marketing). The principal aim of a research paper would be to build an integrated conceptual model for the notion of online brand experience. In attempt to systematise the findings about the OBE and provide further theoretical clarity for branding managers and researchers the following objectives have been set: – To explore the nature of the experience as a new notion for brand; – To explore in detail the dimensions around which online brand experiences are built; – To propose a theoretical model of online brand experience based on the above findings.The exploration of the online brand experience and its main dimensions would be also the main object of the qualitative study to be undertaken as part of the future research. In accordance with the complexity of the explored area I am considering to employ the method of laddering interview. This qualitative technique has proven useful in allowing “the evaluation of ongoing experience” (Orsingher and Marzocchi, 2003) and “in uncovering insights related to the source and the nature of a brand equity” (Wansink, 2003). Furthermore, I have decided to use laddering since it allows in-depth research of the reasons for expressing certain attitudes. Unlike the factor analysis where the focus is more on the generalisation of gathered items as factors, successful laddering permits the discovery of the underlying values behind consumer behaviour. In order to thoroughly address the object of the study, a convenience sample of 20 respondents will be selected. One should keep in mind, that the purpose of the laddering method is not to be “representative of the population”, but rather to focus on the technique’s purpose – “to show how they [the respondents' answers] can be used to understand a brand’s equity” and to “find the root reasons for the consumer’s purchase” (Wansink, 2003).The main question of the interview will refer to the dimensions around which online brand experiences should be built. In order to uncover the dimensions, the interviewers will probe according to the criteria recommended by Reynolds and Gutman (1988). Respondents will be asked to specify no more and no less than four dimensions. If fewer than four dimensions are given, questions such as “What other dimensions can you think of?” will be used for probing. Then, the respondents will be asked to state three reasons for each of the four dimensions. The result of this technique, known as hard laddering, will be 4 x 3 matrix of idiographic responses. During the hard laddering “[r]espondents are forced to fill a grid of predetermined dimensionality” (Orsingher and Marzocchi, 2003; Bagozzi and Edwards, 1998) and in this case each respondent will indicate up to 12 superordinate reasons and 6 linkages. After the content analysis of the results, these will be input in “Decision Explorer” and the formal output will be twenty individual causal maps. Additionally, a number of websites of renowned brands will be observed and a list of experience messages/promises will be compiled. In such a manner, the other side of the relation consumer-marketer will also be represented. As a result, dimensions and characteristics of the online brand experience will be gathered from three angles: literature review, consumer testimonials and observation of online branding campaigns.A number of limitations would apply to such a research. One practical limitation of the hard laddering technique “is the forced directionality of the probing process: starting form the first level of stated attributes respondents cannot be probed downward (asking ‘what’) in addition to be probed upward (asking ‘why’)” (Orsingher and Marzocchi, 2003). Further obstacle to the generalisation of the qualitative results is the nature of the sample which could not be representative for the population. However, considering the purpose and the domain of the research it is unlikely that a statistically representative/reliable quantitative technique could be meaningfully used. Additionally, it is always possible that the respondents find it difficult to express their attitudes and feelings towards an issue.Hence, unveiling the underlying values might prove a hard task. Another impediment is the different level of Internet awareness and usage among demographic groups. In other words, not everyone could be tagged as “Internet savvy”. Nevertheless, considering the fact that the awareness of Internet is higher among younger consumers, we may easily predict that the importance of the World Wide Web as marketing branding tool and communication channel will be even more significant in the future. In accordance with the set objectives I will select respondents who access Internet on a regular basis.A potential conceptual obstacle could be the lack of agreed upon theoretical base for the notion of experience in the context of branding. Further impediment may be the fact that “the literature on internet branding ? is currently in a formative stage” (Simmons, 2007).Another problem is the tendency of “[m]arketing communications in the e-business context” to go “beyond the traditional boundaries of marketing communications and marketing departments” (Rowley, 2004). In particular, we should bear in mind that the process of conveying brands as experiences is an anthropological phenomenon as much as it is atechnological one. Consequently, much broader view and an approach that accounts for the social, ethical, moral and philosophical shift in the contemporary western societies are required for the appraisal of the role of experience branding. With regard to the ethical aspect of the research, I do not envisage any implicit pitfalls for the respondents participating in the survey. Nevertheless, the exploration of the notion of brand experience could entangle the issues of hedonism, narcissism, etc. and one should be careful during elicitation and translation of the results. The respondents will be informed about the purpose of the study and their responses will be anonomised so their identity is not revealed. I am aware of the political nature of the observed organisations and I will attempt to be unbiased and seek robust conclusions by the use of triangulation of data sources. In such a manner it will be more difficult for respondents to influence the results by inconsistent statements.One of my first immediate actions will be a review of the major ideas in the field from all the aforementioned perspectives (traditional, experiential and postmodern). I will look for common threads which might help in achieving the objectives of the paper. I will also immediately begin the compilation of a list with URLs of major brands in several industries. Simultaneously with the compilation I will commence observation of the websites of the selected brands with the goal of eliciting and grouping messages/promises of particular experiences which are currently used in branding campaigns. These initial steps, along with the qualitative study, will aim at analysing the phenomenon of experience branding as: a new firm offering (the emotional core of the offer); a new notion for brand (reinforcing the brand effects beyond name and symbol); and a new process (executed online). The context of the exploration will be further defined by two general considerations: the possible substitution of the widely proclaimed marketing goal “to add value” (in order to win the customer) with a new one, i.e. “to deliver experience”; and the future role of the marketer – a screenwriter who “designs” the experience and leaves the”directing” to the consumer.Please help this research by completing the short survey.http://www.yordanof.com/publicfolder/obesurvey/obe.htm

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How Branding Can Lead to a Business’s Success…or Failure

Jun 05 2023 Published by admin under Uncategorized

For better or worse, every business out there has a brand. Now you may not like what the marketplace says about your brand, but it’s up to you to change it. Below are some ways to get you started.

For better or worse,Guest Posting every business out there has a brand.

I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting.

Brands are more than a logo. Your brand is the core identity of your business.

And if you don’t know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.

So why is this a problem? Well, because without a strong brand, you’re going to struggle needlessly trying to grow your business.

You see, you may be getting clients and business, but I can guarantee you’re working a lot harder then you would be if you had a strong brand. A strong brand attracts your ideal clients to you and repels not-so-ideal ones. This is one of the ways you become a client magnet — having a strong brand then promoting that brand through a marketing system. Without this, you’re out searching for clients, rather than simply responding to clients coming to you. It’s a lot more work and a lot more stressful because you’re never sure where your next client is coming from.

If you have a strong brand, that means you have a strong reputation in the marketplace. So people already know who are you and what you do. They know what problems you solve. So if they have that problem, they come to you. If one of their friends has that problem, they refer their friend to you. See how that works?

Now let’s look at the flip side. You have a weak, confused, conflicting or nonexistent brand. People may have heard of you but they aren’t what it is you do. They have no idea what problem you solve, so they don’t know if they need what you sell or not. They don’t know how to refer you. And worst of all, they quickly forget your name or your business name because it has no meaning or value for them.

And if you don’t figure out what your brand is and then do everything you can to continually emphasize and remind your ideal clients about it, then the marketplace is going to decide what your brand is. And you’re probably not going to like what the marketplace decides. (And yes, you need to do both — figure out what your brand is and then consistently market it. If you only do one and not the other, you’re back to the marketplace deciding what your brand is.)

So how do you know what’s going on with your brand? Ask yourself these questions –

1. Do YOU know what your brand is? If you don’t, then you most definitely have a branding problem.

2. Do you know what your brand is but you don’t have a full pipeline of ideal clients? Then you either have not communicated your brand to your ideal clients or you’re missing the marketing piece. (Or your branding is all wrong for who you want to attract so you may need to go back to the branding drawing board.)

3. Do you have a brand but you keep hearing things like: “Wow, I didn’t realize you did THIS.” Or “I thought you only did that, not this.” Then you have a brand communication and/or marketing problem OR you’ve gotten away from your brand (more on that next week).

4. And of course if you hear things like” “I’m not sure what it is you do.” Or “You’re the best-kept secret” you clearly have a brand problem.

Remember, it’s up to YOU to communicate and market your brand to your ideal clients, it’s not their job to remember you.

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Branding For A Business-Consumer Relationship

Jun 05 2023 Published by admin under Uncategorized

How to improve your brand according to a business-consumer relationship

A primary fact that should be at the hearts and minds and behind all the efforts of every advertiser is that a brand establishes the relationship between a business and its consumers. Whether you have a strong faithful relationship or a weak seasonal relationship with your consumers would depend entirely on your brand and your management and maintenance of its overall image. A quick example would be to compare Apple and Microsoft. I’m sure most of us would agree if I say that Microsoft can be likened to a rather stiff,Guest Posting purely-business kind of person like your boss, or your calculus professor. And Apple, on the other hand, can be thought of more as a cool pal with the hippest gadgets and what-nots with the funniest jokes and wittiest quips. Both statements on these two companies are neither right nor wrong. Instead of being objective statements, these are the perceptions that might stand for the kind of relationship each brand has on the public. They are mostly feelings towards a certain brand and consequently the business behind it. Every businessman should know that before the creation of a business name or symbol, the conceptualization of what perception you desire your business to have in your consumer’s minds comes first and foremost.Bring Your Brand To LifeIf you notice the examples I cited in the previous paragraph, I tied the brands to a person to better illustrate the differences between the two companies. In evaluating, managing and strengthening your brand, this can prove to be a very effective approach.What are the basic elements that we use to identify a person? We associate a person with his eyes, his hair, his laugh, his personality, his talent and sometimes even an experience we witnessed with that person. Same thing applies to your brand. If you ask someone if they know your brand, will they be able to pinpoint the colors present in your logo, the icons you used, the message or slogan tied with it or will they share an experience they had with your business? Answers to these questions help you draw a picture of how your brand is perceived by the public. You can then use this to compare it with the conceptualized perception you came up with earlier on.Identifying Strengths and Diminishing WeaknessesNow that you have breathed life into your brand, you then have a more visual and moving representation of your brand in your mind and no longer just a symbol with some colors and a tagline. To be able to better identify weak spots and strengths, you can break down Mr. Brand into these parts: his skill, his appearance, his personality.Mr. Brand has skills. Being a business owner, of course you know he has skills. But stepping into the shoes of the consumer, if you look at Mr. Brand, would you know instantly that he is credible enough and reliable enough for a task he claims to be good at? Would you trust that he has skills. We know a geek when we see one. We know a jock when we see one. Will people know or at least feel that your business is good at what you are doing when they see or hear your brand?The appearance of your brand depends mostly on the performance of the overall appeal of your logo, the colors you used and the slogan you attached to it if any. Think of it this way, going back to your little mascot, does Mr. Brand look like he can fit in and stand out in a gala with your competitors? Or will he appear meek, amateur and feeble and eventually slink away to a dark corner neglected and then forgotten? Is your brand tied with the visual representation that can stick to people’s minds even without associating your symbol with an experience or a commercial? Is it innovative and representative of your business and what you offer? Do you see room for evolution, reinvention and growth if the opportunity for expansion presents itself? If you answered yes to all these questions, then you’re on the right track.Going to personality, it may sound weird but images do have personalities. Compare the image of a fork with a flower. See the difference? Same thing goes for your brand. Whether you have a brand with a strong personality or a weak one depends on the initial impression people get by looking at it and remembering your ad history. For instance, someone can say “I think Mac is cool because they have cool icons with cool vector ads for the iPod I remember seeing relentlessly everywhere I go.” Right here, we introduced another factor important in establishing a strong brand. Consistency. Consistency develops not just recall but a stronger personality. In this aspect of your brand, we combine, the visual and sentimental appeal with the emotions triggered in the recollection of your past ads. If you showed a consistent theme, mood and overall message all throughout your ad campaigns, you have established a stronger more prominent personality and all your color printing efforts have paid off.It is not that easy developing a brand, triggering your desired impression, or the reputation that will eventually shower you with the big bucks. But if you start on the right foot, and pay attention to all these three aspects of your brand, success is a definite possibility. It is pretty fun too!

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A Product Launch and a Brand Launch Is Different In Brand Management

Jun 05 2023 Published by admin under Uncategorized

Product launches these days are almost at the same pace as of the growing world population.

Marketers are developing products every now and then,Guest Posting from a small basic necessity to a world class luxury, as they are trying to move consumers from a low involvement area to a high involvement area.

Well launching a product is not as difficult as in comparison to launching a brand. Everyone talks about launching a product every so often, but when it comes to a brand launch there is a hype created everywhere to attract customers from the initial phase of the brand launch. The reason behind the difference in launching a brand and launching a product is that when a product is being launched, it is launched under an umbrella of an existing brand and products change regularly. On the other hand when a brand is being launched it has to start from the scratch because it will be offering a whole new experience to the customers and it stays for a longer period of time. Another type of brand launch is update and upgrade of an existing brand and then by lending its name to a higher quality product. This brand will not need any advertising that will sell the product but the brand’s identity and positioning itself will help in the selling process.

When it comes to brand creation, the most important concept to remember is that if the new born brand does not convey its core values from the start and as soon as the brand is launched, then it is very unlikely that it can ever become a major brand. Therefore, in a new brand launch, knowing the brands intangible values is just as likely important as deciding on the advantages the product will be offering. For a marketer, to make a new brand successful it needs to be treated as a full brand and not as a product name presented in advertising. When a brand is launched it becomes necessary to act before the product name becomes a brand symbol with a much broader and deeper meaning than earlier. In a brand launch, the principles need to be taken care of are beginning with defining a platform for the brand, then carrying forward the systematic steps of brand positioning, determining the flagship product, the language and territory communication for the brand, selecting a strong name, progressing with the 360 Degree communication and ending by laying the brands foundation.

All the above steps are needed to be gone through thoroughly and systematically as to have a successful brand launch. Though it is a lengthy and time taking process but at the end when the brand takes a powerful position in the mind of consumers, it is worth of taking the stress.

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How a Screenplay Consultant Could Help Sell Your Script

Jun 04 2023 Published by admin under Uncategorized

When you take part in online screenwriting courses a screenplay consultant will be offered at the end to review your script and give you expert feedback. This can sometimes work out to be cheaper than paying an independent script doctor. A script consultant is there to give you advice on how to improve your script and get it sold. If you are thinking about doing a screenwriting course then there are a few things I would make sure that the screenplay consultant provides to make it easier to sell your script. These are; structuring feedback, dialogue feedback, characterisation advice, format checking and marketing advice.

Structuring Feedback

The structure of a screenplay is very important. A good screenplay consultant will always check the structure to make sure it follows the three act technique. If it doesn’t then don’t worry, they should give you an idea of how to make it fit in.

Dialogue Feedback

The dialogue should be straight to the point and not stray off the story. Every piece of speech should set up what’s going to be said afterwards. You will probably find lot’s of notes about shortening scenes so they flow better.

Characterisation Advice

A good screenplay requires both a great plot and engaging characters. A screenplay consultant will give you advice on how to strengthen your characters and make them more alive.

Format Checking

Having the right format for film or television is very important. Some amazing screenplays have been rejected because of poor formatting. If you make mistakes a script doctor will correct them or at least tell you how it’s meant to be done.

Marketing Advice

When everything is finished you will have to market yourself and your screenplay. A screenplay consultant will give you the contacts and give you advice on who you should send your script to. Overall screenplay consultancy could be a very wise investment. After getting your script checked you will then know if you will be in a position to sell it to producers. You will also find it easier to get an agent, they will then get you more work writing scripts.

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The Benefits of Hiring a Tech Consultant

Jun 03 2023 Published by admin under Uncategorized

Most companies these days cannot function without the aid of computers and technology, and no business whether it is big or small is going to expand if they are continually having problems with their IT. When computers fail or stop operating to full capacity, this can have a negative effect on the smooth running of the business.

Good Tech Support is Crucial

When your business is experiencing difficulties with its IT, then you will need to correct the problem fast, and this can only be done with good IT support. Larger companies may very well have their own IT department, one that can provide instant IT support when things go wrong. However, smaller businesses may not be able to afford such a luxury, and they will have to seek alternative methods in which to solve their IT problems.

Outsourcing Your IT Problems

For smaller companies, having an on site IT expert is not always affordable, that is why more and more small businesses are now using independent IT tech consultants when things go wrong with their computers and software. These tech consultants can be called in to troubleshoot IT problems and they will only charge the company for the services the rendered rather than being on the company payroll full-time.

Finding the Right Tech Consultant

Before you decide on which company or individual you wish to hire for you IT problems, you should make sure that they are able to respond to your call as soon as possible. Computer problems, be it with software or hardware, can occur at any time of the day or night, and your tech consultant is going to have to be ready to respond to your call whenever it happens.

One step that you should take before you enter into an agreement with a company or individual, who offers tech support, is to make sure you do some background checks. Ask them questions about their previous work, and ask to see proof of any testimonials that they have received from previously satisfied customers. That way, you will be able to see if they have the experience and the know-how to successfully handle any IT problems that your business may experience.

Hopefully, this article has provided you with the information that you need to make a secure judgment on hiring a tech consultant to handle all of your IT problems. So long as you do some background checks, you should have no problems finding a suitable tech consultant in your area.

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Characteristics to Avoid in Elite Computer Consultants

Jun 02 2023 Published by admin under Uncategorized

As you consider the value of IT outsourcing services to your company’s data solution needs, you are certain to find no shortage of managed IT services providers that refer to themselves as elite computer consultants. But while most IT companies might possess the expert computer knowledge to provide you with the solutions you need, there is more to the value of elite computer consultants than their technical expertise. Because a human being and not a machine will be performing the job, you have to be careful about who you hire in terms of personality and business outlook. Below, we take a look at two major characteristics that indicate that an IT consultant isn’t everything that they’re cracked up to be, beginning with displaying a poor personality.

Antisocial Personality

Stereotypically, people in the tech fields aren’t known for their glowing personalities, but rather for their ability to develop amazing solutions to complex problems that you could never come up with on your own. There are, however, some IT consultants that seem dedicated to living up to this stereotype. If you interview an IT consultant that seems more interested in talking than listening, or that doesn’t seem interested at all, don’t mistake their ambivalence for erudition. Because possessing high level computer skills makes a person a good fit for a variety of high tech jobs, there are some IT consultants that are simply biding their time instead of being passionate about offering clients IT solutions that exceed expectations. While hiring a stick in the mud doesn’t automatically mean that your IT expectations won’t be realized, it can make for some hairy discussions if you want to discuss the cost of an IT solution versus its long-term benefits during the planning phase. And you can also count your non-expert IT questions being viewed with enmity instead of compassion.

Willingness to Compromise on Quality

At the beginning of the implementation phase, it’s not uncommon for clients to go back and forth with IT consultants about the price of a proposed solution, and the exchanges can get heated. But even worse is when an IT consultant is willing to give you anything you want just to make a sale. When companies insist on cheaper solutions, they often unknowingly insist on solutions that offer a temporary fix and little to no long-term value. But a reputable IT consultant will usually stand their ground and insist on doing the job right or not doing it at all. If you express doubts about the price of a proposed solution and a consultant quickly shoots you another estimate for a totally different solution, you can rest assured that you’re being looked at as a sales target and not as a client. While IT consultants that won’t compromise on quality can be frustrating, they’re ultimately you’re best friend.

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Sales and Marketing Consultants: Why Is Professional Assistance a Good Decision?

Jun 01 2023 Published by admin under Uncategorized

Sales and marketing consultants cover a broad range of tasks involving the development of internet promoting strategies. Web-based advertising sometimes requires different strategies. One strategy might be focusing site generation on increasing sales at the physical retail location. Another strategy might be to implement changes that would advance the existing online presence. Sales and marketing consultants have a specific focus on how current activities can be altered to heighten Internet presence. The professional will assess where the website is lacking, suggest beneficial tactics, and changes for improvement.

An assessment begins with the hired expert learns what services or products the business offers to its consumers. The online presence is then evaluated to determine where the company stands in regards to reaching its consumers via the web. Sales consulting services become successful when the service has a basic understanding of the desired results of the customer. The information provided by the customer allows the professional to generate intelligent strategies geared toward achieving the stated Internet driven goal.

Sales Consulting Services: How do They Improve Internet Branding?

Sales consulting services focus on the needs of the client, which means a plan, with defined objectives, is developed based on what a business is capable of managing. For example, a business with multiple retail locations across the country will need a way to promote those stores. Online tools can be included as part of a plan for creating awareness of these locations and the offered products. Another common goal is to create virtual processes that provide central ordering, pick-up, or direct shipment options to consumers. Professionals perform these three basic steps when providing consulting assistance:

  • Developing An Understanding of Client Needs
  • Evaluating Reasons for a Required Process
  • Completing Strategy Development Based on the Goals

A sales and marketing consultant should have a thorough advertising background, experience in information technology, and knowledge of website design to be effective. Firms supplying this assistance typically specialize in certain areas of marketing including:

  • Web-Site Design
  • Search Engine Optimization
  • Video Services
  • Social Media
  • Site Content Quality
  • Infrastructure Enhancements

Sales consulting services involve getting companies to the points where they can continue making improvements on their own. Search engine optimization and content quality require continued updates to maintain online presence. The company has the option of hiring a professional to redesign the website to promote optimization or maintain prospect interest. An expert is able to point out existing flaws that are preventing a company from reaching a desired goal. These identified flaws are used to create a dependable strategy.

Internet presence has become a significant desire among organizations wanting to reach a larger customer base. Everyone goes online today to find products, services, or general information and a business loses out when they are not easy to find or follow. Sales and marketing consultants make a business noticeable among the plethora of options consumers have when searching online. A well-designed site, viable content, and social media techniques allow a company to become known amidst a widespread audience. These services are capable of heightening sales and putting an organization in a position for consistent future success. An experienced firm is a good decision for any organization wanting to reap the benefits of web-based advertising.

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